However, many Windows PCs now offer premium designs that are just as impressive. Not only will it annoy anyone who bought a 2019 MacBook, only to find a few months later that it’s been completely superseded, but it has allowed Apple’s laptop competitors to catch up – and in some cases overtake them.Īpple used to be the go-to laptop maker if you wanted a thin, light and powerful device. But if Apple is planning a major redesign, and had released the existing 2019 MacBooks as simply devices aimed at tiding people over until the new – more exciting – MacBook is announced, then this is a risky strategy. However, there wasn’t even a hint of that at Apple’s latest event. Now, there have been rumors that a more revolutionary MacBook Pro refresh is coming at some point – with hints of a MacBook Pro 16-inch device launching with a (praise Tim Cook) new keyboard.
That bloody keyboard remains (Image credit: Future) New MacBooks coming? But the lines outside the Apple Stores on their launch days would certainly be shorter. Imagine if Apple treated the iPhone like it does its MacBooks – only a slight specs upgrade every year – there’d be rioting in the streets. Instead, the only upgrades this year’s models have is slightly improved specs – certainly nothing to get excited about. If Apple really cared, surely it would have at least changed the keyboard, rather than tinkering around the edges. Apple even stuck with the hated Butterfly switch keyboard, despite widespread reports of the keyboards failing. In fact, I’d argue that Apple’s latest refreshes of its MacBooks is a clear sign of how disinterested Apple is in its laptops.Īfter all, there were no big new features, nor any changes to the designs of the laptops. Surely, that means it still has an interest in its laptops? So, what do I mean when I say Apple is neglecting its PC side of the business? After all, Apple has recently released new versions of its MacBook Air and MacBook Pro laptops. But, for anyone who still thinks of Apple as a computer company, for anyone who uses MacBooks and Macs, Apple’s neglect of that side of things is beginning to frustrate.
0 kommentar(er)
